Law Firm Website and SEO

• Client: ETP Solicitors
• Platform: WordPress
• Project Scope: Website design, development, pre-launch SEO, website maintenance
• Project Date: 2021 – onoging
• Website: etpsolicitors.com

Project Overview

Background: ETP Solicitors had a weak online presence, with their website failing to reach the desired first-page search results.

Challenge: The site was content-limited and ran on a non-SEO-friendly bespoke platform, making even simple changes time-consuming and difficult.

Solution: We transitioned to WordPress for its robust SEO capabilities, which also resolved the issues with executing challenging updates. To this day, the ETP team reaches out to us for any website changes and/or upgrades—a testament to the successful relationship we have established.

Design Overhaul: We implemented a minimalistic design, in line with client preferences, to avoid the overuse of stock imagery.

SEO Integration: We incorporated SEO strategies throughout the site’s structure.

Content Strategy: We expanded the website’s content to include legal insights and resources focused on the client’s needs.

Results: Pre-launch optimisation ensured that the main key phrases achieved first-page rankings upon launch, significantly enhancing visibility.

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