About Us
Your SEO & Web Design Partner
SEO Impact is a digital agency based in Newry, Northern Ireland. We help businesses improve their search visibility, create stronger online experiences and turn their websites into more effective business tools.
Our work combines practical SEO services, strategic web design and development and straightforward digital advice. Every recommendation is shaped around the client’s objectives, resources and current stage of growth.
Although we are proudly based in Northern Ireland, our experience is international. We have worked with businesses across Northern Ireland, Ireland, the UK, the United States, Australia, Belgium and Germany. We also support business owners through initiatives including Go Succeed and InterTradeIreland.
Our reputation is built on work we can demonstrate. This includes verified five-star reviews on Google and Clutch, long-standing client relationships and case studies showing measurable improvements in search visibility, conversions, direct bookings and business efficiency.
Experience Built Since 2008
Branislav began working in digital marketing in 2008 as a freelance SEO specialist, with early projects including link-building work for UGG Boots Australia.
He later worked through Envato Studio, a former marketplace for vetted digital professionals. Before relocating from Belgrade to Northern Ireland in 2018, Branislav completed 279 projects through the platform, received positive recommendations from all 273 clients who rated his work and worked with 39 repeat clients.
Branislav subsequently led Fat Fish Marketing, whose work and international client portfolio were later brought under the SEO Impact brand.
Branislav Nikolic
Branislav is the Director and lead SEO strategist at SEO Impact. He oversees SEO strategy, technical audits, eCommerce optimisation, website planning and development, working directly with clients from the initial analysis through to implementation.
His expertise spans technical SEO, WordPress, WooCommerce, Shopify, user experience and digital strategy. Drawing on experience dating back to 2008, he focuses on practical, evidence-led recommendations that support each client’s wider business objectives.
Natasa Nikolic
Natasa holds a PhD in Biology and brings a strong research-led and analytical perspective to SEO Impact. She supports research, content evaluation, project planning and quality control across client projects.
Her scientific background brings precision, structure and close attention to detail. Working alongside Branislav, she helps ensure projects combine thorough analysis with creativity, clear communication and practical client support.
Results We Can Demonstrate
Our work is focused on meaningful improvements rather than activity for its own sake. Recent results documented in our case studies include:
- An approximately 70% increase in direct website bookings following the redesign of the Charlemont Arms Hotel website.
- A 20% increase in overall conversion rates for Bathroom Store Ireland.
- An 87% increase in clicks during the first 28 days following the launch of the redesigned Mega Golf website, with its average keyword position improving from 31.5 to 13.6.
These projects demonstrate how thoughtful SEO, web development and user-experience improvements can support measurable business growth.