Web Design & Development
Based in Northern Ireland, SEO Impact works with businesses across the UK, Ireland and internationally. We design and develop websites around your business goals, combining clear layouts, practical functionality and strong SEO foundations to help visitors explore your services, make an enquiry or buy online.
Websites Built Around Your Business
A successful website starts with understanding your business, your audience and what visitors need to find.
We use that information to plan your pages, navigation and functionality before moving into design and development. Your website is built around your content and day-to-day needs, with layouts that work across desktop, tablet and mobile.
Make It Easier for Visitors to Take the Next Step
Your website should help people understand what you offer and how to get started.
We organise content, simplify navigation and place calls to action where they support the visitor’s journey. Whether the goal is an enquiry, a booking or a purchase, we focus on making the next step clear.
For businesses selling online, our eCommerce development services bring product browsing, checkout and store management into the project plan.
What’s Included in Web Design & Development
Your project starts with an agreed scope based on your goals, website requirements and chosen platform. Your proposal explains the pages, functionality and services included, along with responsibilities, costs and the project schedule.
Web Design
Planning your website structure, navigation and page layouts around your brand and your customers. This can include mobile layouts, clear calls to action and agreed design revisions before development.
Web Development
Building the agreed pages and functionality, setting up your content management system and testing key features such as forms, bookings or checkout. Integrations, content population and handover guidance are confirmed in your project scope.
SEO Integration
Building SEO considerations into your page structure, headings, metadata and internal links. Where needed, technical SEO work can also cover indexability checks, existing URL reviews and redirect planning for a redesign or migration.
Expert work — no loose ends
- Work directly with an experienced specialist
- Get work that’s complete and properly checked
- Get support that doesn’t disappear
No jargon, no hidden costs, no shortcuts — just honest communication and measurable results.
What Our Clients Say
Recent Projects & Case Studies
Explore websites we’ve designed, redesigned and migrated, with examples showing how improvements to structure, usability and SEO support each business’s goals.
- WordPress
- SEO
- UX
Following the website redesign and SEO improvements, Charlemont Arms Hotel recorded a 70% increase in direct website bookings, while providing guests with a clearer and easier booking experience.
- Migration
- Shopify
- SEO
Migration from a custom-built platform to Shopify, delivering faster performance, better SEO structure, and easier product management for the Angling.Pro team.
- WooCommerce
- SEO
- UX
Following a complete WooCommerce redesign and targeted SEO improvements, Mega Golf recorded an 87% increase in clicks within the first 28 days, while its average keyword position improved from 31.5 to 13.6.
- WordPress
- SEO
- UX
WordPress site redesign for a multi-service fitness brand, improving user experience, SEO foundations, and visual consistency across their services.
Website Platforms
The right platform depends on what your website needs to do and how you want to manage it. We help you compare the options based on your content, functionality, budget and plans for growth.
WordPress Development
Create a flexible website for your services, company information and content. WordPress supports everything from straightforward brochure websites to larger sites with custom layouts and integrations.
WooCommerce Development
Build an online shop within WordPress, with product pages, payment options and delivery settings configured around your business. WooCommerce combines content management and eCommerce in one website.
Shopify Development
Create a Shopify store with a design, navigation and product structure suited to your customers. We configure the agreed features and integrations to support purchasing and day-to-day store management.
Frequently Asked Questions
What types of websites do you design and develop?
We design and develop service websites, brochure websites and online shops using WordPress, WooCommerce and Shopify. Projects can include new websites, redesigns and platform migrations. If you need custom functionality, we review the requirements and recommend a suitable approach.
How much does a website cost?
The cost depends on the number of pages, design requirements, functionality, content and any integrations or migration work involved. After discussing your needs, we provide a proposal setting out the scope and costs, including any ongoing charges.
Can you redesign my existing website?
Yes. We can review your current website, identify what is working and plan improvements to its design, content, navigation and functionality. We also consider whether your existing platform remains suitable or whether a migration would better support your needs.
How do you approach SEO during a website redesign?
We consider how changes to content, page structure and URLs could affect your existing search visibility. Depending on the agreed scope, this can include reviewing important pages, planning redirects, carrying over relevant SEO settings and checking the website after launch. The aim is to reduce avoidable disruption, although rankings and traffic can fluctuate.
Will I be able to update the website myself?
Yes. Platforms such as WordPress and Shopify allow you to manage everyday content through an administration area. We agree what access and handover guidance you need, whether you want to update service pages, publish articles or manage products.
Who owns the website and manages the accounts?
Your proposal confirms website ownership, account access and handover arrangements before work begins. We also explain any third-party services, subscriptions or licences involved, so you understand what you will manage and what ongoing costs may apply.
Do you offer website maintenance and support?
Yes. Ongoing maintenance and support are available, with the work depending on your platform and requirements. We agree the scope and cost separately so you know what support is included after launch and how additional requests are handled.
Who You’ll Work With
You’ll be working directly with me, not an outsourced team. Every project is managed, built and optimised with care and accountability.
— Branislav, SEO Impact