Content Marketing
Based in Newry, Northern Ireland, SEO Impact helps businesses plan, write and improve their website content. From service pages and product descriptions to blog posts and guides, we create content that answers customer questions, explains your offer and supports your business goals.
Help Customers Understand What You Offer
Good content makes it easier for people to understand your business and decide whether you’re right for them.
We write website copy, articles and guides around the questions your customers ask. That could mean explaining a service, comparing product options or helping someone understand what happens before they make an enquiry.
Your experience, examples and knowledge help make the content specific to your business.
Give Every Page a Clear Purpose
Content planning starts with understanding your audience, what they search for and what your website already covers.
We research relevant topics and keywords, review existing pages and identify where information is missing or could be improved. This connects your content with your wider SEO strategy and helps prioritise the work.
Sometimes that means creating a new page. Sometimes updating an existing one is the more useful next step.
What’s Included in Content Marketing
We help with content planning, writing and improving existing pages. The scope is agreed around your priorities, including the content formats, research required and SEO requirements for each piece. Our AI Search and GEO services build on this approach, improving content clarity and reviewing how AI tools describe and reference your business.
Content Strategy
Research customer questions, search intent and relevant keywords. Build a practical plan that identifies what to create, what to update and where to start.
Content Creation
Write blog posts, service pages, product descriptions and guides with clear structure, useful information and a consistent tone of voice.
Optimisation
Improve existing pages by updating information, clarifying the copy, refining headings and adding relevant internal links.
Expert work — no loose ends
- Work directly with an experienced specialist
- Get work that’s complete and properly checked
- Get support that doesn’t disappear
No jargon, no hidden costs, no shortcuts — just honest communication and measurable results.
What Our Clients Say
Recent Projects & Case Studies
Explore examples of our website and SEO work, including the challenges clients faced, the changes made and the results recorded.
- WordPress
- SEO
- UX
Following the website redesign and SEO improvements, Charlemont Arms Hotel recorded a 70% increase in direct website bookings, while providing guests with a clearer and easier booking experience.
- Migration
- Shopify
- SEO
Migration from a custom-built platform to Shopify, delivering faster performance, better SEO structure, and easier product management for the Angling.Pro team.
- WooCommerce
- SEO
- UX
Following a complete WooCommerce redesign and targeted SEO improvements, Mega Golf recorded an 87% increase in clicks within the first 28 days, while its average keyword position improved from 31.5 to 13.6.
- WordPress
- SEO
- UX
WordPress site redesign for a multi-service fitness brand, improving user experience, SEO foundations, and visual consistency across their services.
Digital Marketing Services
A useful article can provide ideas for your social media marketing, answer questions in an email campaign and give customers a resource to return to. Planning these connections helps you get more use from the content you create and keep your messages consistent.
Digital Marketing
Connect your content, website and marketing channels around a clear plan for reaching customers.
Email Marketing
Share useful advice, business updates and relevant offers with people who have chosen to hear from you.
Social Media
Turn your expertise, products and business updates into content that keeps your social channels useful and active.
Frequently Asked Questions
What types of content can you write?
We write website copy, service pages, product descriptions, blog posts and longer guides. We can also review and improve content you already have. The format depends on what your audience needs and what you want the content to achieve.
How do you choose topics and keywords?
We look at your services, customer questions, relevant searches and existing website content. This helps us identify topics that fit your business and decide whether they need a new page or an update to an existing one.
What do you need from me?
Useful starting points include details about your services, your target customers and any existing content or brand guidance. Your examples, frequently asked questions and specialist knowledge help us write accurately and reflect how your business works.
Can you improve our existing content?
Yes. We can review existing pages for outdated information, unclear wording, missing detail and opportunities to improve their structure and internal links. We then recommend which pages to update and what needs to change.
How much does content marketing cost?
The cost depends on the number and type of pieces, the research involved and whether you need new writing, updates or ongoing planning. Tell us what you need, and we can scope the work and provide a quote.
Who You’ll Work With
You’ll be working directly with me, not an outsourced team. Every project is managed, built and optimised with care and accountability.
— Branislav, SEO Impact