AI Search & GEO Services
Based in Newry, Northern Ireland, we help businesses improve their visibility in AI-generated answers. Our generative engine optimisation (GEO) work builds on SEO, helping search engines and AI systems understand your business, your expertise and what you offer.
AI search optimisation built on SEO experience
Our experience spans technical SEO, website development and content improvement. We bring that practical understanding to AI search, connecting recommendations with changes that can be made to your website and wider online presence.
SEO and GEO share many foundations. GEO adds attention to the questions customers ask AI tools, the sources those tools reference and how your business is represented in their answers.
Understand how your business appears in AI answers
We review your website, business information and a relevant set of customer questions across agreed AI search platforms. We look at whether your business appears, how it is described and which sources are referenced.
This provides a starting point for identifying missing information, unclear content and opportunities to demonstrate your expertise. We then agree priorities around your goals, budget and existing SEO work.
Practical support for AI search visibility
You may need an initial review, help implementing improvements or ongoing support as your content and priorities develop. We connect AI search research with practical work on your website and business information, so each recommendation has a clear purpose and an agreed next step.
AI Visibility
Review how your business appears for relevant customer questions, which competitors and sources are referenced, and where gaps or inaccurate descriptions need closer attention.
Content Clarity
Improve service descriptions, customer answers and evidence of expertise, while checking that key business information is clear and consistent across your website and relevant profiles.
Technical SEO
Review crawling access, indexing, internal links and structured data to identify technical issues that may limit how search engines discover and understand your website.
Expert work — no loose ends
- Work directly with an experienced specialist
- Get work that’s complete and properly checked
- Get support that doesn’t disappear
No jargon, no hidden costs, no shortcuts — just honest communication and measurable results.
What Our Clients Say
Recent Projects & Case Studies
Our projects include technical SEO, website redesigns and eCommerce work. They demonstrate the practical experience we bring to improving website structure, content and search performance, which also informs our approach to AI search.
- WordPress
- SEO
- UX
- Migration
- Shopify
- SEO
Migration from a custom-built platform to Shopify, delivering faster performance, better SEO structure, and easier product management for the Angling.Pro team.
- WooCommerce
- SEO
- UX
Following a complete WooCommerce redesign and targeted SEO improvements, Mega Golf recorded an 87% increase in clicks within the first 28 days, while its average keyword position improved from 31.5 to 13.6.
- WordPress
- SEO
- UX
WordPress site redesign for a multi-service fitness brand, improving user experience, SEO foundations, and visual consistency across their services.
Measure AI visibility alongside business results
We agree what to monitor before work begins, combining repeat checks of relevant questions with available platform reporting and website analytics. Reporting covers where your business appears, how accurately it is represented and any identifiable visits or enquiries. AI answers can vary between platforms and over time. We look for patterns across repeated observations and explain the limits of the available data.
Mentions and Citations
Monitor whether your business is mentioned and which pages are cited for agreed questions, using repeat checks and available platform data to identify changes over time.
Accuracy and Coverage
Improve product and collection content, metadata, navigation and redirects, with recommendations that account for Shopify’s structure and limitations.
Visits and Enquiries
Track identifiable visits from AI platforms and resulting enquiries or sales where the data allows, alongside wider SEO performance and progress against your business goals.
Frequently Asked Questions
What is GEO and how does it work with SEO?
Generative engine optimisation (GEO) focuses on visibility in AI-generated answers. It shares much of SEO’s groundwork, including useful content, technical accessibility and credible business information. The additional focus is on how AI tools mention and cite your business, with research and monitoring tailored to those answers.
Which AI platforms can you help with?
We can review visibility across platforms such as ChatGPT, Google’s AI Overviews and AI Mode, Microsoft Copilot and Perplexity. We agree which are most relevant to your customers and objectives. Each platform has different ways of finding and presenting information, so results and available reporting will vary.
Do I need a new website or a separate GEO package?
Usually, we can work with your existing website and build GEO into your SEO activity. You can start with a defined review or improvement project, with ongoing support where useful. We agree the scope around what your business needs and avoid duplicating work already covered by your SEO.
How long does it take to see improvements?
Timing depends on your starting point, the changes required and when platforms discover and use updated information. We establish a baseline, agree review points and report on completed work and observed changes. AI visibility can fluctuate, so a single answer is not a reliable measure of progress.
Who You’ll Work With
You’ll be working directly with me, not an outsourced team. Every project is managed, built and optimised with care and accountability.
— Branislav, SEO Impact