Technical SEO Services
Based in Northern Ireland, we provide technical SEO services for businesses across the UK, Ireland and around the world. We identify and resolve technical issues affecting how search engines access your website, while improving its structure, performance and usability.
Build a Search-Friendly Website Structure
A clear website structure helps visitors and search engines reach your important pages.
We identify and address technical barriers affecting how your content is discovered, crawled and understood. This can include navigation, internal linking, redirects and indexing settings, with changes prioritised around the pages that matter to your business.
These technical foundations also support our AI Search and GEO services, alongside content improvements and monitoring how your business appears in AI-generated answers.
Improve Speed, Stability, and Site Health
A website that loads promptly and responds smoothly makes it easier for visitors to browse, enquire and buy.
We assess Core Web Vitals, hosting performance and page speed, then address the issues identified within your platform. Improvements can include optimising scripts, images and caching to reduce delays and improve the experience across mobile and desktop devices.
What’s Included in Technical SEO
We identify technical problems, prioritise the work and implement agreed improvements, with testing and follow-up checks. The scope depends on your website, platform and goals, and can include pagination, hreflang and multilingual targeting where relevant. For an overview of common checks, see our Technical SEO Checklist.
Crawling, Indexing & Site Structure
Using site crawls and, where appropriate, log-file analysis, we review indexing, robots.txt, XML sitemaps, JavaScript rendering and canonicalisation. We address agreed issues involving redirects, duplicate content, faceted navigation, orphan pages and site structure, helping search engines discover and access important content.
Speed & Core Web Vitals
We assess loading speed, responsiveness and visual stability using Core Web Vitals and other performance checks. Depending on the findings, we optimise images, scripts and caching, and address theme, plugin or server-related issues within the agreed scope.
Structured Data & Migrations
We implement and validate relevant structured data to help search engines understand your pages. For website, platform or domain migrations, we plan redirects, check important URLs and monitor issues after launch to reduce avoidable disruption to search visibility.
Expert work — no loose ends
- Work directly with an experienced specialist
- Get work that’s complete and properly checked
- Get support that doesn’t disappear
No jargon, no hidden costs, no shortcuts — just honest communication and measurable results.
What Our Clients Say
Recent Projects & Case Studies
Explore technical SEO work delivered as part of website improvements, redesigns and migrations. These projects show how technical changes support wider business goals, from clearer navigation to improved search visibility.
- WordPress
- SEO
- UX
Following the website redesign and SEO improvements, Charlemont Arms Hotel recorded a 70% increase in direct website bookings, while providing guests with a clearer and easier booking experience.
- Migration
- Shopify
- SEO
Migration from a custom-built platform to Shopify, delivering faster performance, better SEO structure, and easier product management for the Angling.Pro team.
- WooCommerce
- SEO
- UX
Following a complete WooCommerce redesign and targeted SEO improvements, Mega Golf recorded an 87% increase in clicks within the first 28 days, while its average keyword position improved from 31.5 to 13.6.
- WordPress
- SEO
- UX
WordPress site redesign for a multi-service fitness brand, improving user experience, SEO foundations, and visual consistency across their services.
Our Other SEO Services
Technical SEO supports your wider search strategy. Explore our other SEO services, with practical support tailored to your platform, business goals and target markets.
Local SEO
Improve visibility in your area with optimised Google Business listings, local keywords, and citation consistency that attract nearby customers.
SEO Audit
Gain a clear understanding of your website’s performance with a detailed audit that identifies technical issues, content gaps, and growth opportunities.
SEO Consulting
Get expert guidance and data-driven insights to refine your SEO strategy, overcome ranking barriers, and achieve sustainable growth.
eCommerce SEO
Boost product rankings and conversions with category optimisation, structured data, and keyword research designed for online stores.
Shopify SEO
Enhance your Shopify site with optimised metadata, faster page loading, and improved visibility across your product catalogue.
WooCommerce SEO
Strengthen your WooCommerce site with technical improvements and keyword strategies that increase traffic and sales.
Frequently Asked Questions
Do I need an audit before technical SEO work can begin?
We first need to understand the issues and your website’s setup. This may involve a focused review or a broader audit. If you already have a report, we can review its findings, confirm priorities and agree which recommendations to implement. The scope and costs are agreed before implementation begins.
Can you work with our existing developer?
Yes. We can provide prioritised technical recommendations, discuss implementation with your developer and check the completed changes. We can also carry out agreed work directly where suitable access is available. Responsibilities are established at the start so everyone understands who is handling each task.
How do you check that the changes have worked?
How does technical SEO affect rankings?
Technical SEO helps remove barriers that prevent search engines from accessing and understanding your content. It also supports a better website experience. These improvements can contribute to search performance, but they do not guarantee higher rankings. Content relevance, competition and other ranking signals also matter, and strong performance scores alone do not ensure top positions.
Who You’ll Work With
You’ll be working directly with me, not an outsourced team. Every project is managed, built and optimised with care and accountability.
— Branislav, SEO Impact