Smile Bright Ltd

Migrated from Wix to Shopify to deliver a smoother shopping experience and stronger SEO performance.

Client: Smile Bright Ltd
Industry: Health & Beauty
Platform: Shopify
Services Provided: Wix-to-Shopify migration, Subscriptions setup
Duration: 6 Weeks
Launch Year: 2025
Location: Banbridge, Northern Ireland

The Challenge

Smile Bright’s previous Wix website limited their ability to grow and manage an expanding product range. It lacked advanced eCommerce functionality, made subscription sales difficult to implement, and offered little flexibility for improving user experience or SEO performance.

The Solution

We migrated Smile Bright to Shopify, creating a clean, modern storefront with enhanced navigation and usability. The new platform supports subscriptions, streamlined checkout, and improved mobile performance, providing a smooth shopping experience that encourages repeat purchases.

Smile Bright Ltd product page showing a wedding teeth whitening bundle with product image, description, reviews, price and add to cart button. — Product page design for Smile Bright Ltd, showcasing the Wedding Teeth Whitening Bundle with clear product details, customer trust signals, pricing, and purchase options.

Smile Bright Ltd happy customers section showing people holding branded Smile Bright bags at exhibition stands. — Customer gallery section featuring real Smile Bright Ltd customers at exhibitions and events, helping build trust through authentic product experiences.

Smile Bright Ltd collections section showing three product category tiles for at-home whitening kits, tools and powders, and oral and lip care. — Homepage collections section designed to guide customers into key product categories, including at-home whitening kits, tools and powders, and oral and lip care.

Smile Bright Ltd testimonials section with customer photos, five star reviews and quotes about teeth whitening results. — Homepage testimonials section highlighting customer reviews, star ratings, product photos, and real feedback about Smile Bright Ltd teeth whitening results.

Performance After Launch

The post-launch Google Search Console report shows that the new Shopify website has a strong technical foundation. Mobile performance is especially important for ecommerce websites, as many customers browse and buy directly from their phones.

The Results

Q & A

What platform was the Smile Bright Ltd website built on?

Smile Bright Ltd was rebuilt on Shopify, after previously using Wix. Shopify was chosen because it provides stronger ecommerce functionality, better product management, easier order handling, and a more scalable foundation for future growth.

Why did Smile Bright Ltd move from Wix to Shopify?

The business needed a more dedicated ecommerce platform that could better support product sales, collections, checkout, promotions, and long-term online store growth. Moving to Shopify gave the client a cleaner and more structured system for managing products and selling online.

Was this project connected to Go Succeed mentoring?

Yes. Before the website project began, the client was supported through Go Succeed mentoring, where we discussed the business, its online presence, ecommerce opportunities, and the steps needed to improve the website. The mentoring helped shape the direction before the full website build.

Did the client use grant funding for the website?

Yes. The client used grant support to partially fund the new Shopify website. This helped make the move from Wix to Shopify more achievable while giving the business a stronger ecommerce platform.

What role did SEO play in the project?

SEO was considered as part of the website structure, product organisation, page content, image alt text, and general ecommerce setup. The aim was to create a better foundation for future organic visibility while keeping the website clear and customer-friendly.