Digital Marketing

Over the years, several international Black Friday marketing strategies and promotions have piqued our attention. As a business owner/marketing […]

Social media is a powerful tool that is utilised by many business owners for sharing content and boosting their

I don’t consider myself to be someone who is glued to their mobile phone. I don’t bring it to

Depending on your SEO experience and knowledge, it can take a lot of time and effort to get your

Passive income. It’s a means of making money without selling anything yourself. You could be getting paid while you’re

Can I get a show of hands from anyone who has ever shopped online? Counting has never been my

It is no secret that content planning can be a difficult feat, especially if you haven’t done it before.

Content marketing is always changing as technology advances and the way that people consume media changes too. A huge

Content marketing is a means of distributing valuable content to a target audience, to encourage engagement and foster long-term

AI. It’s everywhere these days- personalising your social media feed, opening your phone by recognising your face, producing your

In 2021, TikTok ascended to become the number one platform most influential in impacting consumer behavior. How can we

Have you used Google ads’ in-market audiences to target your PPC ads? Accurate targeting is the mark of a

Getting an email is the modern-day equivalent of getting a letter in the post. Sure, it arrives on your

TikTok and YouTube Shorts account for hundreds of millions of hours of video marketing consumed. EVERY. DAY. What might

I confess, I waste far too much time on social media. We all do, right? Even the social media

Research that connects consumer culture and marketing have seen massive developments in the past couple of decades. Marketers have

Let’s get one thing straight: stalking, in most cases, is a problem. Stalking your ex’s photos on Facebook? Definitely

The phrase ‘content is king’ has been around for a very long time- over twenty years, but what does

Want to become a content writer? Or perhaps you are just interested in learning some tips for beginners. Content

We’ve all been there. You’re half-heartedly flicking through a magazine in a boring waiting room and come across a

With marketing becoming increasingly data-driven, you simply cannot escape from assigning and monitoring KPI metrics or Key Performance Indicators.

Though both UI design and UX became mundane tech terms in the 1990s, their history goes back even further.

A digital marketing funnel helps you nurture your customer at every stage of their buying journey. There are three

Are you scampering around the web to find out why your online marketing efforts aren’t paying dividends? Well, your

I’m 100% sure that you’re set for failure if you don’t have a marketing strategy in place. But, why