Jeff Maietta EarthWorks
Website redesign and SEO delivering page-one rankings across all target keywords within three months, with the client reporting enquiries increasing from approximately one per month to ten per week.
- Client
- Jeff Maietta EarthWorks
- Industry
- Excavation & Groundworks
- Platform
- WordPress
- Services Provided
- Website Redesign, Local SEO, AI Search Optimisation (GEO), Social Media
- Duration
- 4 Weeks
- Launch Year
- 2026
- Location
- Portland, Maine, USA
Before the Redesign
Jeff Maietta EarthWorks provides excavation and related services in Portland, Maine and the surrounding area. Before the redesign, the business received very few online enquiries — approximately one per month, according to Jeff.
Having launched several businesses, Jeff wanted a professional-looking website without a drawn-out development process. The priority was to get the new venture online quickly with a website that could help generate work.
The Challenge
The website needed to support a practical business goal: help local customers find Jeff Maietta EarthWorks and enquire about their projects.
That meant bringing together a professional design, visibility for the target search terms and a clear route from browsing the company’s services to requesting a quote.
The Solution
We combined a website redesign with local SEO, project content and social media support to strengthen Jeff Maietta EarthWorks’ online presence and help generate enquiries.
Website Optimisation Before Launch
We completed SEO optimisation before the redesigned website went live, making search visibility part of the project from the outset.
Dedicated service pages presented the company’s excavation services, supported by clear service area information and straightforward routes to request a quote. This helped visitors understand what the business offered, where it worked and how to get in touch.
Google Business Profile and Local Citations
We optimised the company’s Google Business Profile and built essential business citations across relevant directories. This work supported the business’s local online presence and gave prospective customers more ways to discover Jeff Maietta EarthWorks.
Real Projects and Demonstrable Experience
We published examples of Jeff’s real projects, showing prospective customers the work the business delivers.
Throughout the website, we strengthened the presentation of Jeff’s identity, experience and services. Owner information, project examples and clear contact details helped customers understand who they would be working with and assess the business with greater confidence.
YouTube, LinkedIn and Facebook
We established a YouTube channel and began publishing YouTube Shorts showcasing Jeff’s work, giving the business a way to demonstrate its practical experience through video.
We also helped Jeff revive his existing LinkedIn account and created a dedicated company page. Alongside this, we developed the Facebook presence and launched posting activity.
These channels provided additional places to share completed projects, introduce the business and connect with prospective customers.
The Results
- Page-one rankings for all target keywords within three months of the website redesign.
- Online enquiries increased from approximately one per month to ten per week, according to Jeff’s Facebook recommendation.
- Several enquiries became booked driveway and grading projects, as confirmed in the same review.
Visibility in AI-Generated Recommendations
We strengthened the information available about Jeff Maietta EarthWorks across its website, Google Business Profile and key business listings. Clear service and location content, real project examples and identifiable owner information supported discoverability and gave prospective customers evidence of the business’s experience.
Following this work, the business appeared in an AI-generated recommendation for excavation contractors in Portland, Maine.
Q & A
How quickly did the website reach page one?
The website achieved page-one rankings for all target keywords within three months of the redesign.
Did the client report an increase in enquiries?
Yes. In his Facebook recommendation, Jeff reported that online enquiries increased from approximately one per month before the redesign to ten per week within three months. He also confirmed that several became booked driveway and grading projects.
Do you work with businesses outside Northern Ireland?
Yes. Jeff Maietta EarthWorks is based in Portland, Maine. This project is an example of our website redesign and SEO work for an overseas client.
What the Client Said
Client Feedback
“Having launched a few businesses in the past, I know how brutal the web design process can usually be. For our newest venture, we needed something up fast but still premium looking. SEO Impact delivered exactly what we needed. They skipped the usual fluff and just got to work. Before the website redesign, we received very few enquiries online. Within three months, this increased from approximately one per month to ten per week, with several becoming booked driveway and grading projects. Will use them again for the next project.”
