Email Marketing
Based in Newry, Northern Ireland, SEO Impact helps businesses plan, create and manage email campaigns. From regular newsletters to automated welcome emails, we help you stay in touch with subscribers, share useful updates and encourage repeat business.
Give Subscribers a Reason to Stay in Touch
Email gives you a way to keep customers informed about your business, whether you’re sharing advice, introducing products or promoting an upcoming event.
We create campaigns around what your audience will find useful and what you want to achieve. Each email has a clear message and a relevant next step, such as exploring a product, making a booking or reading a guide.
Your offers, knowledge and business updates help make the content recognisable and relevant.
Regular Campaigns and Automated Emails
Regular campaigns let you choose when to send newsletters, announcements and seasonal offers. Automated emails respond to a particular action, such as someone joining your mailing list.
For businesses with an eCommerce website, automation can also support welcome sequences, abandoned-basket reminders and follow-up messages.
We recommend suitable campaigns and workflows based on your goals, your platform and the information available.
What’s Included in Email Marketing
We help with campaign planning, email content, design, automation and reporting. Before work begins, we agree whether you need help setting up your email marketing, improving existing campaigns or managing ongoing activity.
Campaign Planning & Creation
Plan the message, audience and timing. Create email copy and layouts that reflect your brand and make the next step clear.
Sequences and Triggers
Set up relevant email sequences and triggers, with a clear purpose for each message and checks to confirm the workflow behaves as intended.
Reporting & Improvements
Review clicks, website visits and available enquiry or purchase data. Use the findings to improve future content, targeting and campaigns.
Expert work — no loose ends
- Work directly with an experienced specialist
- Get work that’s complete and properly checked
- Get support that doesn’t disappear
No jargon, no hidden costs, no shortcuts — just honest communication and measurable results.
What Our Clients Say
Recent Projects & Case Studies
Explore examples of our website and digital marketing work, including the challenges clients faced, the changes made and the results recorded.
- WordPress
- SEO
- UX
Following the website redesign and SEO improvements, Charlemont Arms Hotel recorded a 70% increase in direct website bookings, while providing guests with a clearer and easier booking experience.
- Migration
- Shopify
- SEO
Migration from a custom-built platform to Shopify, delivering faster performance, better SEO structure, and easier product management for the Angling.Pro team.
- WooCommerce
- SEO
- UX
Following a complete WooCommerce redesign and targeted SEO improvements, Mega Golf recorded an 87% increase in clicks within the first 28 days, while its average keyword position improved from 31.5 to 13.6.
- WordPress
- SEO
- UX
WordPress site redesign for a multi-service fitness brand, improving user experience, SEO foundations, and visual consistency across their services.
Connect Email With Your Wider Marketing
Useful website content gives you more to share with subscribers, from practical guides to answers to common customer questions. Your website and social channels can also introduce people to your newsletter. Planning these connections helps keep your messages consistent and gives each campaign somewhere useful to lead.
Digital Marketing
Bring your website, content and marketing channels together around clear business goals.
Social Media
Keep your social channels active with relevant content, business updates and campaigns that help people discover your offer.
Content Marketing
Create useful articles, guides and website pages that answer customer questions and support your email campaigns.
Frequently Asked Questions
Do I need an existing mailing list?
You can start with a small list or build one over time. If you’re starting from scratch, we can help plan signup opportunities on your website and explain what subscribers can expect to receive.
Can you work with our existing email platform?
We’ll review your current platform, website and email setup before recommending the work. Where the existing tools support your requirements, we can build on them. If there are limitations, we’ll explain the options.
Will you write and design the emails?
We can create the copy and email layouts around your brand and campaign goals. You provide the business details that need to be accurate, such as offers, product information, dates and any relevant images. We agree responsibilities and the review process before starting.
Can you improve campaigns and automations we already have?
Yes. We can review the content, layout, audience selection and existing workflows to identify improvements. That might involve rewriting emails, adjusting a sequence or making the next step clearer.
How much does email marketing cost?
The cost depends on the setup required, the number and complexity of campaigns, and the level of ongoing support. We scope the work before quoting and clarify any email platform subscription costs alongside the service fees.
Who You’ll Work With
You’ll be working directly with me, not an outsourced team. Every project is managed, built and optimised with care and accountability.
— Branislav, SEO Impact