SEO Consulting

Based in Newry, Northern Ireland, we provide independent SEO advice to businesses that need help interpreting data, prioritising recommendations or planning their next phase of work.

Branislav Nikolic, SEO Consultant

Get Clear Advice on Your SEO Priorities

SEO consulting is useful when you have data, reports or competing recommendations but no clear order of action. We review the relevant evidence, explain the trade-offs and help you decide which work deserves priority.

You leave with practical next steps matched to your budget, team and commercial goals. Where channel investment is part of the decision, our guide to SEO vs PPC explains the differences between organic and paid search.

Expert SEO Advice
Technical SEO - Expert Analysis

Turn SEO Recommendations into Practical Next Steps

Whether you’re planning a redesign, managing SEO in-house or working with an agency, we help translate findings into tasks your team can act on.

We explain what each recommendation is intended to achieve, identify dependencies and help you decide the order of work. You can use this guidance to brief your developer, coordinate content updates and review progress.

What’s Included in SEO Consulting

SEO consulting gives you a clearer view of what needs attention and how to move forward. We agree the questions to address and the level of analysis required, then provide recommendations tailored to your website, business priorities and available resources.

SEO Audit

SEO Review

We review the areas relevant to your goals, which may include technical issues, content, keyword targeting, competitors and existing reports. The depth of the review is agreed upfront; a comprehensive SEO audit can be scoped separately when needed.

SEO Strategy

SEO Strategy

We turn findings into a prioritised plan, identifying which pages, topics and technical improvements deserve attention first. Recommendations consider likely impact, effort and business value, helping you coordinate the work and set realistic objectives.

Ongoing Support

Ongoing Guidance

For ongoing engagements, I review progress, answer questions and help you assess recommendations or planned changes. The right SEO tracking tools can help your team monitor visibility and understand whether completed work is having the intended effect.

Expert work — no loose ends

No jargon, no hidden costs, no shortcuts — just honest communication and measurable results.

What Our Clients Say

Branislav designed and created a website for me with search engine optimisation. My goal was to get my website developed so that I could process payments without outside agencies and Branislav has provided me with a beautiful website to deliver these goals.
Justine McCrory, Owner of An Doras Bui
Justine McCrory
An Doras Bui
We’re absolutely delighted with the new website. It captures the spirit of our family-run hotel perfectly and makes it so much easier for guests to explore, book, and learn about what we offer. Direct bookings through the website have increased by approximately 70%.
Helen Forster, Director of the Charlemont Arms Hotel
Helen Forster
Charlemont Arms Hotel
Branislav done a fantastic job on our new website! No task was too big and his patience was incredible throughout the process! As well as making the changes to our website he talked me through the process each time so I would have an understanding off it.
Mark Megarry, Owner of Mega Golf
Mark Megarry
Mega Golf

Recent Projects & Case Studies

Explore SEO and website projects where planning, technical expertise and implementation supported wider business goals, from improved search visibility to a clearer customer experience.

Following the website redesign and SEO improvements, Charlemont Arms Hotel recorded a 70% increase in direct website bookings, while providing guests with a clearer and easier booking experience.

Migration from a custom-built platform to Shopify, delivering faster performance, better SEO structure, and easier product management for the Angling.Pro team.

Following a complete WooCommerce redesign and targeted SEO improvements, Mega Golf recorded an 87% increase in clicks within the first 28 days, while its average keyword position improved from 31.5 to 13.6.

WordPress site redesign for a multi-service fitness brand, improving user experience, SEO foundations, and visual consistency across their services.

Our Other SEO Services

Explore our other SEO services for practical support with audits, technical improvements and ongoing optimisation, tailored to your platform, business goals and target markets.

Local SEO Services

Local SEO

Improve local visibility through Google Business Profile optimisation, location-focused content and consistent business information across relevant directories.

Technical SEO

Technical SEO

Strengthen your website’s technical foundation, improve crawlability and address performance or indexing issues that may be limiting visibility.

SEO Audit Services

SEO Audit

Gain a clear understanding of your website’s performance with a detailed audit that identifies technical issues, content gaps, and growth opportunities.

Ecommerce SEO Services

eCommerce SEO

Boost product rankings and conversions with category optimisation, structured data, and keyword research designed for online stores.

Shopify SEO Services

Shopify SEO

Enhance your Shopify site with optimised metadata, faster page loading, and improved visibility across your product catalogue.

WooCommerce SEO Services

WooCommerce SEO

Strengthen your WooCommerce site with technical improvements and keyword strategies that increase traffic and sales.

Frequently Asked Questions

What should I prepare before a consultation?

Share your website address, target audience, main goals and the questions you want to resolve. Existing audits and relevant Google Search Console or Google Analytics reports can also help. I’ll confirm beforehand whether any further information or account access is needed.

We discuss your goals, review the relevant evidence and work through the SEO questions you want to resolve. Depending on the scope, this may include your website, search performance, existing recommendations or planned changes. The session ends with clear next steps and any further investigation required.

Yes. We can review an existing audit or set of recommendations, assess what is relevant to your website and help you prioritise the work. Where a finding needs further investigation, we’ll explain what should be checked before you act on it.

Consulting covers analysis, recommendations and guidance rather than direct implementation. We can explain tasks to your developer, answer implementation questions and review completed changes. If you want us to make changes directly, we can agree a separate scope and cost before work begins.

Yes. A one-off consultation can help with a specific question, decision or second opinion. Ongoing support is also available when you need regular guidance, with the frequency, scope and costs agreed in advance.

Branislav Nikolic, Director of SEO Impact

Who You’ll Work With

You’ll be working directly with me, not an outsourced team. Every project is managed, built and optimised with care and accountability.

— Branislav, SEO Impact

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