Bathroom Store Ireland

We supported Bathroom Store Ireland with expert UX consultancy, delivering actionable design recommendations that improved user experience and increased conversion rates.

Client: Bathroom Store Ireland
Industry: Retail / eCommerce
Platform: Shopify
Services Provided: UX, SEO
Duration: 2 Years
Launch Year: 2023
Location: Dundalk, Ireland

The Challenge

An in-depth UX analysis of Bathroom Store Ireland’s Shopify website revealed several obstacles affecting the customer journey. Key touchpoints, such as navigation and product discovery, required improvement to streamline the path from browsing to checkout.

The Solution

We implemented targeted UX enhancements based on our findings, simplifying navigation, refining layout structure, and improving key conversion areas. Our advisory approach ensured design decisions were data-driven and aligned with user behaviour insights.

The Results

Thinking About Improving Your Online Store?

Do you work with eCommerce clients on an ongoing basis?

Yes. Our work with Bathroom Store has continued beyond the initial website build. We support the business on an ongoing basis, helping improve the website, user experience, SEO, content and wider digital activity as the store grows.

Can you help with more than just the website?

Yes. Alongside website and SEO work, we also support other areas of digital marketing, including social media. For an eCommerce business, the website is only one part of the customer journey, so it is important that product pages, category pages, content, SEO and social activity all work together.

How do you decide which website improvements to make?

We do not make changes just for the sake of it. When we identify a potential improvement, we first make a suggestion, then discuss it in detail with the business owner. Together, we break the idea down, question it properly and make sure it is the right decision before moving forward.

Why does an eCommerce website need ongoing UX and SEO improvements?

Customer expectations change over time. What felt like a good website a few years ago may no longer meet how people browse, compare and buy online today. With Bathroom Store, we continued improving the UX and SEO over time so the website could better support product discovery, filtering, purchasing and search visibility.

Can you improve an existing eCommerce website after launch?

Yes. A website launch is only the starting point. After the original Bathroom Store website was built, we continued working on improvements to the structure, user experience, SEO and product presentation as the business developed and customer expectations evolved.

Do you help review ideas before they are implemented?

Yes. Part of our process is to challenge ideas before implementing them. We look at the purpose behind the change, how it affects the customer journey, whether it supports SEO, and whether it makes commercial sense. This helps avoid unnecessary changes and keeps the website focused on what will actually help the business.

What the Client Said

Verified Clutch.co Feedback

“We were most impressed with SEO Impact's holistic approach to UX/UI design.”

Lukasz Skrzyniarz
Managing Director

Read the full review on Clutch.co