Bathroom Store Ireland
We supported Bathroom Store Ireland with expert UX consultancy, delivering actionable design recommendations that improved user experience and increased conversion rates.
- Client
- Bathroom Store Ireland
- Industry
- Retail / eCommerce
- Platform
- Shopify
- Services Provided
- UX, SEO
- Duration
- 2 Years
- Launch Year
- 2023
- Location
- Dundalk, Ireland
The Challenge
An in-depth UX analysis of Bathroom Store Ireland’s Shopify website revealed several obstacles affecting the customer journey. Key touchpoints, such as navigation and product discovery, required improvement to streamline the path from browsing to checkout.
The Solution
We implemented targeted UX enhancements based on our findings, simplifying navigation, refining layout structure, and improving key conversion areas. Our advisory approach ensured design decisions were data-driven and aligned with user behaviour insights.
The Results
- 20% increase in overall conversion rates
- Improved user engagement and time on site
- Smoother navigation and clearer purchase pathways
- Stronger overall eCommerce performance and customer satisfaction
What the Client Said
We were most impressed with SEO Impact's holistic approach to UX/UI design.
Lukasz Skrzyniarz
Managing Director