Cabragh Engineering
WordPress website redesign for an international manufacturer of concrete, quarry and recycling equipment, delivered as the first live phase of a wider digital programme for the Metfinn Group.
- Client
- Cabragh Engineering
- Industry
- Engineering & Manufacturing
- Platform
- WordPress
- Services Provided
- Website Redesign, UX/UI, SEO
- Duration
- Ongoing Programme
- Launch Year
- 2026
- Location
- Dungannon, Northern Ireland
The Challenge
Established in 1984, Cabragh Engineering designs and manufactures concrete batching plants, quarry machinery and recycling systems for customers throughout the UK, Ireland and more than 35 countries worldwide.
The project involved much more than refreshing the website’s appearance. Cabragh Engineering needed a modern digital platform capable of presenting an extensive and technically detailed product range in a clear, accessible way.
Its machinery spans concrete batching plants, bulk storage silos, conveyor systems, crushing and screening equipment, blending plants and concrete moulds. Prospective customers may arrive looking for a particular machine, a solution to a production requirement, equipment currently available for sale or replacement parts for an existing system.
The website needed to support each of these journeys while communicating the company’s engineering experience, manufacturing capabilities and international reach.
As Cabragh Engineering forms part of the Metfinn Group, the project also needed to establish a distinct identity for the Cabragh brand while clearly communicating its relationship with the wider group.
The Solution
We redesigned and rebuilt the Cabragh Engineering website in WordPress, creating a responsive, product-led structure supported by clearer navigation and a more confident industrial design.
The extensive machinery range was organised into logical categories and subcategories, helping visitors move from a broad production requirement to the most relevant equipment.
Dedicated product and category pages combine:
- Clear equipment descriptions
- Product benefits and technical features
- Available configurations
- Relevant industries and applications
- Supporting machinery photography
- Frequently asked questions
- Related product links
- Direct sales and enquiry options
Separate sections were created for available stock and spare parts, supporting customers at different stages of the buying and ownership journey. This allows visitors to distinguish between new machinery, equipment available for immediate purchase and aftersales requirements.
The redesigned homepage brings Cabragh Engineering’s core strengths together through prominent machinery imagery, customer credentials, company history and clear routes into the product catalogue.
The website also presents Cabragh Engineering’s strategic distribution relationship with NFLG across the UK and Europe, while reinforcing its position within the Metfinn Group.
SEO considerations were incorporated throughout the redesign. A clearer page hierarchy, focused product content, descriptive headings, metadata and internal links provide a scalable foundation for future machinery, technical resources and company updates.
The Cabragh Engineering website represents the first completed phase of a wider three-site digital redevelopment programme. Replacement websites for Metfinn Ltd and the Metfinn Group have also been designed and are being prepared for launch. The final planned phase will focus on aligning the companies’ Google Business Profiles with their updated website and brand structure.
The wider digital redevelopment programme received support from Invest Northern Ireland.
The Results
The redesigned website gives Cabragh Engineering a clearer and more focused digital presence that reflects the scale and specialist nature of the business.
Visitors can now explore the company’s machinery through well-defined product categories, find available equipment, access spare-parts information and contact the appropriate team more directly.
Key outcomes include:
- Clearer navigation across a complex machinery catalogue
- Stronger presentation of Cabragh Engineering’s manufacturing expertise
- Dedicated journeys for products, available stock and spare parts
- More direct routes to sales and product enquiries
- Improved usability across desktop, tablet and mobile devices
- A flexible structure for future products and company updates
- A strong digital foundation for the wider Metfinn Group programme
Early search performance shows regular organic visibility and engagement, establishing a measurable foundation for continued SEO development.
The result is a scalable digital platform that supports Cabragh Engineering’s international presence while giving prospective customers a clearer route from initial research to direct enquiry.
Planning a Website for an Engineering or Manufacturing Business?
Can you organise a large technical product range?
Yes. We create clear product categories, subcategories and navigation routes that help visitors find relevant machinery without oversimplifying important technical information.
Can individual products have dedicated SEO pages?
Yes. Dedicated product pages can target relevant searches while presenting applications, features, imagery, technical information and enquiry options in one place.
Can related companies have separate but connected websites?
Yes. A coordinated approach can create consistency across a group while giving each company its own identity, audience and website structure.