Brothers Carpet Cleaning
We’ve worked with Brothers Carpet Cleaning in Bloomington, IN since 2014, first developing their website and later refreshing it in 2023 with a modern, user-friendly design and improved functionality.
- Client
- Brothers Carpet Cleaning
- Industry
- Cleaning Services
- Platform
- WordPress
- Services Provided
- Website development, maintenance, SEO
- Duration
- Ongoing
- Launch Year
- 2014
- Location
- Bloomington, IN
The Challenge
Brothers Carpet Cleaning needed a high-performing website to stand out in a competitive local market and attract consistent leads. They required a long-term digital partner to handle SEO, updates, and site maintenance, ensuring their online presence stayed strong and effective over time.
The Solution
We designed a WordPress website optimised for local search visibility and began ongoing SEO management in 2014. In 2023, we refreshed the site with a modern UX design and added dedicated city landing pages to strengthen their rankings across multiple service areas. Continuous optimisation and maintenance have kept performance high and enquiries steady.
A Scheduler Built Around a Real Business Need
Back in 2014, we built a custom scheduler for Brothers Carpet Cleaning using Gravity Forms. The aim was to make it easier for customers to request a quote online without relying only on phone calls.
The form uses conditional logic to guide visitors through the process. Customers first select their zip code, and if they are within the service area, they can continue to choose the type of cleaning and package they need. As they move through the form, the scheduler calculates the price and shows the customer the cost straight away.
If the customer is outside the listed service areas, they are shown a message asking them to contact the business directly.
Although the design could now be modernised, the tool still works reliably today and customers continue to use it more than a decade later.
The Results
- Top rankings for “carpet cleaning Bloomington IN” and surrounding areas
- Page 1 visibility across carpet, upholstery, tile & floor cleaning services
- Strong local presence across Bloomington, Nashville, Martinsville & nearby towns
- Consistent enquiries driven through long-term local SEO strategy
Thinking About SEO Support for Your Local Business?
Do you work with small local businesses?
Yes. Brothers Carpet Cleaning is a good example of how we support small, service-based businesses over the long term. The goal is not always to do everything at once, but to build a strong foundation, maintain visibility and make strategic improvements when the business needs them.
Are your SEO services tailored to smaller businesses?
Do you provide ongoing website maintenance?
Can SEO be done in phases?
Yes. SEO does not always need to be one large project. Over the years, we have worked with Brothers Carpet Cleaning in phases, including campaigns to target additional cities, improve local visibility and build citations when new opportunities came up.
Can you help us target more towns or service areas?
Yes. For local service businesses, expanding into nearby towns or cities needs to be handled carefully. We can help create or improve service area content, strengthen local SEO signals and support the website with citations and other relevant visibility work.
Why does long-term SEO matter for a local service business?
Local SEO is not something you do once and forget about. Search results, competitors and customer expectations change over time. Long-term support helps keep the website relevant, maintained and positioned to bring in enquiries year after year.
What the Client Said
Verified Clutch.co Feedback
“I’ve been the top result for my keywords for years. The results say everything - I don’t need to look elsewhere.”
