Finding a program to audit the SEO on your website might seem expensive, but actually, understanding your SEO is simply about making sure your website does what your customers need it to. The process of auditing your SEO looks to enhance the experience of your website users, making them more likely to visit your page again and again.
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It is important to conduct SEO audits on your webpage every so often. This helps your page, as often Google will update its algorithm and you don’t want your page to be negatively impacted. This helps you from being negatively dropped in the search results rankings and having to work out why.
Keyword Identification
One of the most basic steps within SEO is finding the right keywords for your webpage. Your keywords are there to attract searchers to your page and establish what your website is all about. Start with a main keyword, and then work outwards from that, identifying related keywords that can also be used in your content.
A great way to work out these keywords is to use Google Keyword Planner Tool and Google Trends. These tools can help you look at how these keywords perform in Google searches and give you an idea of the traffic these keywords generate.
Implementing Your Keywords
Now that you have your keywords, it is time to implement them onto your webpage. These keywords should be included across your webpage, including in:
- URLs
- Meta titles and descriptions
- Breadcrumbs
- H1 headings
- H2 headings
- Page content
Achieving harmony in these areas ensures that your key offerings on each webpage are communicated clearly to both your target audience and search engines.
Why Do Users Click On Your Page?
The power of good metadata cannot be overstated. Your search engine results act as your digital billboard. Therefore, your website description should not only include the keywords you previously identified but also some calls to action that attract users to click on your page. The example above highlights some great calls to action that attract more clicks than their competitors.
Another reason why users choose your page over others is if you have content rich web pages that are full of snippets that can be used on the search engine. This can include a number of different snippets including frequently asked question answers, product descriptions and recipe snippets. By adding these to your webpage, you are ensuring quality information ends up in search results.
Technical SEO Audit
As well as adding keywords and looking at the quality of the content, looking at your website backend is equally as important. For full details on how to do this, check out our technical SEO checklist which helps organise your page to optimise its performance.
On-Page and Content SEO Audit
To identify where further improvements can be made to your site. It is important to answer the following questions about your page, as this is what both search engines and users are looking for.
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- Is your information detailed and clear?
- Are you using a number of HTML tags effectively?
- Are breadcrumbs and page titles prominently displayed?
- Is your page well-structured and organised, including H1 and H2 headings to split up information logically?
Gaining Confidence From Your Website
With so many websites out there, users tend to flock to more well-known brands as they feel as if they can trust them more. In order to boost the credibility of your brand, it is good to ensure that your page is well-optimised and linked to platforms such as Trustpilot.
Potential customers will often google search your business name to see what else they can find out about you. Therefore, make sure that your Google My Business profile is detailed and fully up-to-date. Social media pages are also a great way to raise awareness of your brand so make sure you are regularly posting on these.
The Take Away
As you can see, approaching an SEO audit on your webpage doesn’t need to be difficult. By following the steps listed above, you can easily identify areas where your webpage can be improved. By adding in further SEO techniques such as technical SEO, keywords and rich snippets, you are far more likely to please the Google algorithm and rank highly within their search results.
It is important to remember that expensive, complex SEO tools are not the only way to make your page more SEO-friendly, it is more about recognising what your target audience need, and tailoring your webpage to them.
Our SEO audit services are a great way to start if you are unsure on how to improve your website. We do the hard work so you don’t have to – with our SEO experts on hand to impart their knowledge to improve your business.
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