Mega Golf
We redesigned Mega Golf’s WooCommerce website to improve usability, structure, and eCommerce performance. As the business expanded and the product catalogue grew significantly, the project evolved into a full migration to Shopify to support better scalability and long-term growth.
- Client
- Mega Golf
- Industry
- Retail / Sports
- Platform
- WooCommerce → Shopify
- Services Provided
- Website Design, eCommerce Development, WooCommerce → Shopify Migration, Technical SEO
- Duration
- 12+ Weeks
- Launch Year
- 2025
- Location
- Cookstown, Northern Ireland
The Challenge
Mega Golf’s previous website struggled to meet modern eCommerce expectations. It lacked a clear structure, cohesive branding, and intuitive navigation, which made it difficult for customers to browse or complete purchases. The outdated design and limited functionality also prevented the business from effectively showcasing its wide range of second-hand golf clubs and accessories. As the product catalogue expanded and traffic increased, the WooCommerce infrastructure began requiring higher hosting resources. Scaling the platform on WP Engine would have significantly increased operational costs, making it less sustainable long-term.
Phase 1: WooCommerce Redesign
We redesigned the WooCommerce website with a focus on usability, visual consistency, and performance. The new site features clear product categorisation, intuitive navigation, and mobile-friendly design to enhance the shopping experience. We also implemented targeted eCommerce SEO across key pages, helping Mega Golf improve visibility, attract more customers, and showcase its range of second-hand golf clubs more effectively.
Phase 2: Shopify Migration for Scalability
As the business continued to grow, we migrated the store to Shopify to provide a more scalable eCommerce infrastructure. This involved migrating product data, preserving SEO-critical URLs through redirects, and rebuilding the storefront design to maintain the improved user experience while reducing infrastructure complexity.
The Results
- Average keyword position improved from 31.5 to 13.6 within weeks of launch.
- Core phrases like “used golf clubs Northern Ireland” reached positions 1–2 on Google.
- Clicks increased by 87% in the first 28 days after launch.
- Click-through rate doubled from 0.7% to 1.4%.
- Platform successfully migrated to Shopify to support future catalogue growth and reduce hosting overhead.
What the Client Said
