Blackwell House
Complete WordPress redesign showcasing the charm and elegance of an award-winning luxury guest house.
- Client
- Blackwell House
- Industry
- Hospitality
- Platform
- WordPress
- Services Provided
- Redesign, UX/UI, SEO
- Duration
- 10 Weeks
- Launch Year
- 2024
- Location
- Scarva, Northern Ireland
The Challenge
The previous website did not convey the luxury and attention to detail that define Blackwell House. It lacked an intuitive structure for booking experiences such as afternoon tea and wine tasting, and the overall design did not reflect the guesthouse’s elegant and welcoming character.
The Solution
We created a bespoke WordPress website featuring refined visuals, updated branding, and seamless booking integrations for accommodation and signature experiences. The new site combines elegance with usability, offering guests an immersive online experience that matches the atmosphere of Blackwell House.
The Results
- Enhanced online presence aligned with the brand’s luxury image
- Integrated on-site booking system for key guest experiences
- Improved search visibility through on-page SEO optimisation
- Increased user engagement and direct enquiries through the website
Thinking About a Website for Your Hotel, Guesthouse or Hospitality Business?
Do you work with hospitality businesses in person?
Yes. For Blackwell House, much of the project was carried out through in-person meetings, which helped us understand the property, the people behind the business and the experience they wanted guests to feel before they booked. This approach can be especially valuable for hotels, guesthouses and hospitality businesses where atmosphere, trust and personality matter.
Can you help us understand what our website needs?
Yes. Many hospitality business owners know their property inside out but are less familiar with website structure, SEO, user experience and what Google looks for. As part of the Blackwell House project, we helped explain how the website should be organised, what content mattered, and how to create a better journey for potential guests.
Can you advise on branding and how the business should be presented online?
Yes. A hospitality website needs to do more than list rooms and facilities. For Blackwell House, we provided guidance on how the brand should be presented online, including the importance of showing the people behind the business and creating a website that reflected the warmth, quality and personality of the guest experience.
Why was it important to feature the owners on the homepage?
Can you advise on photography for a hospitality website?
Did you add direct booking functionality to the website?
WordPress can support direct booking functionality, but for Blackwell House we decided not to add this feature. Their bookings were already managed through eviivo and connected to platforms such as Booking.com and Hotels.com.
For the number of rooms and bookings involved, a separate WordPress booking system would have added extra maintenance and complexity. The better approach was to use the website to build trust, present the brand clearly and guide visitors towards the existing booking setup.
What the Client Said
Verified Clutch.co Feedback
“Working with Branislav and SEO Impact was a truly collaborative experience. The team was responsive, attentive, and always open to our ideas, turning them into exactly what we envisioned. They went above and beyond to ensure we were completely satisfied, and we’re delighted with the final result.”
Public Recommendation from Blackwell House
Alongside the Clutch review, Blackwell House also shared their recommendation publicly on Facebook after the website launched.
