Karli Edmondson-Matthews

Canonicalization, or canonicalisation for us Brits, is one hell of a long word. I’d like to tell you the […]

On-page SEO is the bread and butter of any good SEO strategy. It’s easier to implement on-page changes and

If an online store using WooCommerce hasn’t been optimised for search engines, then it probably has huge untapped potential.

E-E-A-T stands for ‘experience’, ‘expertise’, ‘authoritativeness’, and ‘trustworthiness’, which are the quality standards applied to Google search results. In

‘Things, not strings’ is a phrase that was coined by Google over a decade ago when they unveiled their

Internal links are clickable links, or hyperlinks, that link one page of a website to another page of the

What can you achieve in two seconds? Take a deep breath? Perform a squat? Snap a photo? Read this

Image SEO is the brussel sprout of the SEO world; often overlooked and underrated. Like the neglected vegetable, it’s

Keyword cannibalisation refers to instances where more than one page on a website targets the same keyword and serves

When you’re going on a date or attending a job interview, you want to present the best version of

Time is arguably our most important commodity, so anything that saves us time is a winner. Featured snippets are

Not all keywords are created equal. Some are almost impossible to rank for, because there is so much competition,

It takes time, commitment, and countless cups of coffee to get to grips with SEO, and you can guarantee

While Google likes to keep us all on our toes with its mysterious and ever-changing algorithms that determine which

How many times have you Googled ‘pizza delivery’, only to find a list of search results detailing pizza restaurants

Search engines are getting smarter by the day. I can’t be the only one having a recurring dream that

The goal of any successful website is to rank highly on Google. And, the goal of Google is to

Imagine a world where you turn on your computer monitor and the only thing on it is a bunch

Building a sleek and stunning Shopify store is no mean feat. It’s the first step in forging an online

In a nutshell, international SEO refers to the process of optimising your website for an international audience, speakers of

Remember in the olden days, when you had to argue with a sibling to make them get off the

One of my lesser-known talents is my psychic ability. Here, I’ll prove it with a prediction. I predict you’re

A bounce is the virtual equivalent of walking into an ice cream parlour, realising they don’t sell mint choc

Let’s say you own a local landscaping business. You’ve got yourself a shiny new website to help attract more

Backlinks are the gold dust of the SEO world. They’re highly coveted, and fortunately for website owners and developers,

The goal of most websites is to rank among the top results on search engines and gain a consistent

You’re a business with multiple physical branches, such as a chain of hair salons. How do you decide which

The term ‘technical SEO’ is likely to strike fear in the heart of anyone with a vague understanding of

Imagine you’re stepping into a boxing ring, ready to fight. Sounds pretty scary, but wait, it gets worse. You’ve

The way search engines operate has undergone significant changes over the last decade, and even over the last handful

The days of cramming keywords into websites and reaping good results are long gone. Anyone who wants their website