Biggest SEO Myths
Myths circulate around everything in life, and SEO is one particular topic that is swarming in them. The main […]
Biggest SEO Myths Read Article »
Myths circulate around everything in life, and SEO is one particular topic that is swarming in them. The main […]
Biggest SEO Myths Read Article »
In a nutshell, international SEO refers to the process of optimising your website for an international audience, speakers of
International SEO: Going Global Read Article »
Remember in the olden days, when you had to argue with a sibling to make them get off the
Understanding JavaScript SEO Read Article »
One of my lesser-known talents is my psychic ability. Here, I’ll prove it with a prediction. I predict you’re
Mobile SEO: Everything You Need to Know Read Article »
Have you used Google ads’ in-market audiences to target your PPC ads? Accurate targeting is the mark of a
In-Market Audience Targeting: Run Better Display & Video 360 Ads in 2024 Read Article »
Getting an email is the modern-day equivalent of getting a letter in the post. Sure, it arrives on your
Email Marketing: Get Closer to Customers Read Article »
A bounce is the virtual equivalent of walking into an ice cream parlour, realising they don’t sell mint choc
Behind Bounce Rates Read Article »
Let’s say you own a local landscaping business. You’ve got yourself a shiny new website to help attract more
Local Citation Building: Ultimate Guide Read Article »
TikTok and YouTube Shorts account for hundreds of millions of hours of video marketing consumed. EVERY. DAY. What might
What is Video Marketing and Why You Need It in 2024 Read Article »
If you have a website, ensuring topical relevance and SEO within your content is basically a non-negotiable. Topical relevance
Topical Relevance and SEO Read Article »
Backlinks are the gold dust of the SEO world. They’re highly coveted, and fortunately for website owners and developers,
Link Building: Creating a Backlink Empire Read Article »
I confess, I waste far too much time on social media. We all do, right? Even the social media
Social Media Marketing: Networking for Brands Read Article »
The goal of most websites is to rank among the top results on search engines and gain a consistent
Conversion Rate Optimisation (CRO): The Basics Read Article »
Research that connects consumer culture and marketing have seen massive developments in the past couple of decades. Marketers have
How Consumer Culture Theory Shapes Marketing Strategies Read Article »
Let’s get one thing straight: stalking, in most cases, is a problem. Stalking your ex’s photos on Facebook? Definitely
Web Analytics: Stalk Your Site Read Article »
Sometimes, SEO (Search Engine Optimisation) can feel a little bit like waving a wand and hoping for the best.
Blog SEO for Beginners: Top Tips Read Article »
The phrase ‘content is king’ has been around for a very long time- over twenty years, but what does
Is Content Still King Today in 2024? Read Article »
Want to become a content writer? Or perhaps you are just interested in learning some tips for beginners. Content
Content Writing Tips for Beginners Read Article »
You’re a business with multiple physical branches, such as a chain of hair salons. How do you decide which
The Lowdown on Local Landing Pages Read Article »
In our last blog post, we talked about why you should have a blog. Now, we’re going to tell
The Anatomy of a Blog Post: 10 Essential Components Read Article »
If you’ve been wondering if blogging is still worthwhile in 2024, the definitive answer is: yes, it really is.
Here’s Why You Should Start A Blog in 2024 Read Article »
You’re likely to have encountered the word ‘headless’ before, but it’s worth beginning by defining this backend construct. Simply
Headless CMS: The Trade-offs and What They Mean for Your SEO Read Article »
The term ‘technical SEO’ is likely to strike fear in the heart of anyone with a vague understanding of
Technicalities of Technical SEO Read Article »
Imagine you’re stepping into a boxing ring, ready to fight. Sounds pretty scary, but wait, it gets worse. You’ve
Competitor Research: Know What You’re Up Against Read Article »
We’ve all been there. You’re half-heartedly flicking through a magazine in a boring waiting room and come across a
Target Audience: The Make or Break for Your Marketing Campaign Read Article »
The way search engines operate has undergone significant changes over the last decade, and even over the last handful
How Search Engines Work: Beyond Bots Read Article »
The days of cramming keywords into websites and reaping good results are long gone. Anyone who wants their website
Keyword Research: Revealed and Refined Read Article »
With marketing becoming increasingly data-driven, you simply cannot escape from assigning and monitoring KPI metrics or Key Performance Indicators.
Digital Marketing KPIs and Metrics to Track in 2024 Read Article »
Though both UI design and UX became mundane tech terms in the 1990s, their history goes back even further.
UX and UI Design in Digital Marketing: All You Need to Know Read Article »
It may seem like Google algorithms are difficult to keep up with, but it’s worth learning a little about
Major Google Algorithm Updates: Your Guide Through History Read Article »
A digital marketing funnel helps you nurture your customer at every stage of their buying journey. There are three
Digital Marketing Funnel: What Is It and Why Does It Matter Read Article »
Are you scampering around the web to find out why your online marketing efforts aren’t paying dividends? Well, your
Common Digital Marketing Mistakes to Avoid in 2024 Read Article »
I’m 100% sure that you’re set for failure if you don’t have a marketing strategy in place. But, why
Marketing Strategy: Your Plan for 2024 Read Article »
Spoiler alert: You can’t really compare these two in terms of which is ‘better’. SEO and advertising are twin
SEO vs PPC: Which Is Better for Your Business in 2024? Read Article »
SEO is not about a never-ending war with Google algorithms and competitors. It’s about delivering value to people interested
The Beginner’s Guide to SEO Read Article »
Just like cleaning up after a big party with loads of house guests, recovering from a Google algorithm update
How to Recover from a Google Algorithm Update Read Article »
SEO for startups today requires a much different approach compared to just five years ago. Especially if you wish
SEO for Startups: 10 Step Plan for 2024 Read Article »
WordPress is an excellent platform that expertly combines many customization options, while still staying simple to navigate. In a
WordPress SEO Tutorial for 2024 Read Article »
Or at least, what we wish SEO would stand for. In 2023, a Hidden Gems Google update went under
What Will SEO Stand For in 2024 Read Article »
Finding a program to audit the SEO on your website might seem expensive, but actually, understanding your SEO is
SEO Audit Made Simple Read Article »