Karen Wasson Coaching
We redesigned the Karen Wasson Coaching website to reflect Karen’s evolving coaching and movement work, while improving visibility for her reflexology and sports massage services.
- Client
- Karen Wasson Coaching
- Industry
- Health & Wellbeing
- Platform
- WordPress
- Services Provided
- Website Redesign, SEO
- Duration
- June–August 2024
- Launch Year
- 2024
- Location
- Armagh, Northern Ireland
The Challenge
Karen’s previous website no longer reflected the direction of her business. Her core coaching offer needed a clearer place on the site, and the website was not ranking well for important searches related to reflexology and sports massage.
The Solution
We built Karen’s WordPress website and later restructured it twice as her business evolved. Each version gave her core offer a prominent place while keeping reflexology and sports massage easy to find through dedicated pages.
We improved the service content and site structure with local SEO in mind.
The Results
- A website that better reflects Karen’s work and makes her services easier to explore.
- Rankings at the top of page one for key searches around reflexology and sports massage.
- A website that has adapted through two further restructures while keeping Karen’s key services prominent and easy to find.
FAQs
How did your work with Karen begin?
Karen first worked with us through the Go Succeed mentoring programme. That gave us an opportunity to understand her business and what she needed from a website before we developed it.
Has the website changed since its first launch?
Yes. We have restructured the site twice since launch as Karen’s services and priorities have evolved. Each time, we made sure her core offer was prominent and that visitors could still find reflexology and sports massage easily.
How did you keep reflexology and sports massage visible?
Both services have dedicated pages and clear routes from the main website. This helps visitors find the treatment they are looking for while allowing the site to reflect Karen’s wider work.
What search results has the website achieved?
Karen’s website has reached the top of page one for important searches around reflexology and sports massage. The site now presents her services more clearly while helping potential clients find them through search.
What the Client Said
Verified Clutch.co Feedback
“Branislav listens to & understands the needs of your business & provides tailor made solutions as opposed to formulaic templates.”
